I started off in the fitness space. Talk about a lot of competition! But fitness was something I loved at the time, and it was something that helped to make me happy. I had a heart to serve and wanted to do something that would help others! It’s also the space I sort of fell into and then ran with. If there’s anyone who understands starting a business in a space with a lot of competition, it’s me! But listen, if you’ve found your space, and that space is your passion, don’t let the competition scare you away from your dream.
The first thing you should know is that this is common! Many popular niches have a lot of competition. The second thing I’d want to say, is that only you have your own unique voice. You have something special to say that no one else is saying, and holding onto that thought can help get you through the worries about a saturated space.
Think of a lot of the popular business niches in the online space. Fitness, health, exercise, mindset, travel, business, lifestyle, etc. There are a ton of people in each of those spaces, but I’d argue that the saturation is necessary. For example, some people are into fitness to lose weight, others just want to feel better and get healthier. Some like a gentle approach, others like to have a program that will get their butt in gear! Some people want mindset advice in terms of fulfillment and happiness, others want mindset advice in terms of family relationships and parenting.
Don’t let the competition scare you. Your unique voice and perspective in any given space is important and will resonate with a specific group of people who maybe haven’t found the right product for them just yet. Instead of leaning into the idea that your passion is in a field that’s too saturated, lean into the thought that there are people out there who are waiting for your own unique voice to help them.
Find Your Edge
My first business idea didn’t pan out. I started the business with some friends of mine, and I absolutely loved it and believed in it, but there were a lot of things that didn’t work out. I sort of pivoted my fitness idea, and created products a little differently. That’s when my Abs, Core, & Pelvic Floor program started. It’s in the fitness niche, but it’s special in it’s specificity. It was created for a very specific person with a very specific problem that I also had! I had found my edge in a highly competitive space, and became wildly successful with that product!
You may be in a competitive market, but you have an edge. What is it? Is it your personality, your gentle approach, your specific audience, or your unique way of teaching something? I promise you are unique, I promise you are made to make an impact, I promise your voice needs to be out there, and I promise someone out there needs your specific business. You just have to figure out what your edge is.
I’m so glad I was able to look past a highly competitive space and find my place in it. I’ve been able to help so many people, and that’s truly why I wanted to start my own business.
You have a place in your space.
Tell me, what do you think your edge is?
P.S. In my Peak Business Academy, we talk about finding your space and connecting with an audience in a way that can give you an edge. To find out more, click HERE!