You Do Not Need to Be an Expert in Order to Sell Something

I’m not the best personal trainer. I’m not the best online business coach. I’m not the best cook. I’m not the best mindset coach. I’m not the best at a lot of things! I’m not the go-to expert in any of these areas. But guess what? I have sold products in each one of those categories. 

So many people have a passion in some area — whether that’s fitness, mindset, psychology, party planning, crafting, relationships, finances, etc. but are worried about selling something in that area because they aren’t the expert yet. They aren’t the best at that thing. But it’s important to remember you do not need to be an expert in order to sell something!

You only need to be a step ahead of someone else. Often the thing that’s really holding you back is impostor syndrome. 

One Step Further

I’m not Jillian Michaels, Russell Brunson, Gordon Ramsay, or Brene Brown. Those people are in the top echelon of their field. However, I’m not a beginner either. I have a unique perspective that can help people who are a few steps behind me. I have to remember that just because I’m not an expert, or just because I’m not the very best, doesn’t mean I can’t help someone with my own unique perspective. 

The same is true for you, too! Maybe you have a certain way of teaching that is easier for people to understand, or you can reach more people because you’re more relatable. Your own perspective and experience can teach someone in a way that others can’t, no matter how much further they may be than you in any given field. 

You do not need to be an expert, you just have to be one step ahead of someone else.

Addressing Impostor Syndrome 

Feeling like you’re not good enough, not far enough ahead, or not better at something is often impostor syndrome rearing its ugly head. Impostor syndrome is the feeling that you don’t belong. Like you’re an other. That you’re just pretending to be in fitness, business, cooking, self-help, etc. and someday everyone is going to figure out that you don’t’ belong. It’s self-doubt that makes you feel like a fraud. The feeling that everyone else has it figured out, but you don’t.

Feeling like you’re not an expert, or not worthy to help people is often linked to impostor syndrome. Talking yourself through impostor syndrome involves telling yourself you’re not a fraud and you do deserve to be in this space, even if you don’t believe it yet. It’s about understanding that you have an absolutely unique perspective that no one else has, no matter how new you are in the arena. 

You don’t need to be an expert in any given field in order to sell something that can help others. 

You only have to be one step ahead of a beginner. You only have to be yourself. 

Have you ever experienced impostor syndrome? If so, how do you cope?

xo Natalie 

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I’m Natalie

Ten years ago I started out in the online world in the fitness space. I started blogging, sharing at-home exercises, and offering easy recipes. This turned into writing eBooks — one of which blew up in a way I could never imagine!

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