I get comments all the time from people that say “You don’t really want to help women because you charge for your programs”, and that’s what really triggered this post.
One of the things I want to talk about is that I have made what I do now my career and I never even planned on it. I truly, wholeheartedly believe that this is my calling, that I am supposed to be here. I want to talk to you guys about why I create so many different programs and how every single program I make is not going to be the right program for every single person and why I charge for my programs. How it works, we pay for advertising, google ads, Facebook ads and I have 12 different women that work for me. I hire stay at home moms, and If I didn’t charge for my programs, I couldn’t hire those women. We couldn’t expand the way that we have. We couldn’t impact as many people as we have. I keep my programs affordable so we can reach the most amount of people that we can, all of my programs are between $37 and $97. That’s because I know this is a reasonable price point. I have people all the time tell me I should charge way more for what I do, and right now at this point in my life, I am comfortable with that price point.
The main thing I want to get across is, I don’t want you to feel pressured to buy from me every time I come out with a new program because I’m going to keep coming out with new programs. I have a passion to help women, to encourage women and I believe that is my gift and my calling. It’s not just through weight loss, through a pregnancy, through at home workouts, and cookbooks. My goal is to have a well rounded approach to help women and men, understand that you can be healthy emotionally, you can be healthy physically, and you can be healthy financially, but it doesn’t have to be an all or nothing approach.
I’m going to tell a story because I think sometimes when you pull the curtain back and you tell a little bit of why we do things the way that we do, it helps you understand where we’re at now and where we’re going. People always say, “how did you get started blogging”? “How did you become a fit”? “How did you end up in the fitness industry”? I didn’t even know there was a fitness industry. I was a history major in college, I ran cross cross country and track.
I started blogging after I had my son. Honestly, it was just a way to keep me accountable. I was so nervous to tell people that I even had a blog. I didn’t even want my real life friends to know because, I felt vulnerable. I didn’t want people to know that I had gained all this weight and that I was trying to get back in shape. It felt really vulnerable. So I started blogging. This was right when Pinterest started. I really geeked out on how I could make recipes into healthy versions that tasted good but weren’t high in fat and calories. So, I started sharing my recipes and talking about my experiences in life and from that I started getting a ton of traffic on my blog.
I was a stay at home mom. We were super poor, we were in a ton of student loan debt back then and I was taking on all these side jobs to try and pay down the student loan debt. My husband at the time was working 90 hours a week and the blog was my connection to the outside world.. I thought to myself well, I’m getting all this traffic from Pinterest, I might as well get certified. So I decided to get certified as a personal trainer and that’s when I decided, well, I can really help people. I believe that I was supposed to be working with women and what’s funny is, when I was younger, I always thought I wanted to be a midwife, but then my husband actually wouldn’t let me get my midwives certification because he knew it would put such a strain on our family with the hours and he was probably right, but I always felt like I had this calling to work with women. I started writing e-books because I knew that whether you call it a gift, a calling from God, whatever it was, I had an ability to communicate and to connect with women in a way that I knew could make a difference. I did a membership site and that grew even further, so I continued to write and continued to share. I started to really open up, I started to talk about the things that nobody talked about, people now talk about it more, but nobody was talking about how your body might look after you have a baby. Nobody warned me that I would have extra skin, stretch marks and I would pee my pants. The more I talked about it, the more I realized I wasn’t alone. It became this magnet where I truly wholeheartedly believe that vulnerability is the ultimate human connector. As I continued to write I started to realize that there are a lot of people I can help. The thing is, is that every single person that I can help isn’t in the same situation. Some people that follow me are in shape, some aren’t in shape, some want to learn how to cook healthier, some don’t care about healthy cooking, some people are pregnant, and some people have had babies years ago.
I was talking to all these women in different phases of life as I’ve gone through different phases of my life. I made this my career. My job now is to help other women get healthier and not just get healthier physically, but to help women get healthier emotionally as well through self love and self care. I would love to eventually start teaching people how to get out of debt or how to start their own businesses from home. I never thought I would be here. I truly didn’t. You guys have supported me through pregnancy, weight gain, weight loss, fitness stuff, newborn phase, through a miscarriage, a divorce, through being in debt to getting out of that. You guys have been here through all of this. I am so appreciative of this role that I have and I am so thankful for everyone who has supported me through this journey!