#OwnIt Stories

Small Decisions Can Make a Big Difference

I know what it’s like to feel discouraged and uncomfortable with my body. After having children I remember feeling this way so many times. You may be feeling this way today for a variety of reasons, but I want you to know that change is possible. Change happened for me because I didn’t give up and change can happen for you if you don’t give up. I have not been perfect, but I have been consistent. ...[Read More]

Self Worth

Levi Running

I used to feel ashamed of my faded stretch marks and loose skin from pregnancy. For a long time I felt like it was unfair that I could get in really good shape but no matter what I did, I still had soft skin that wrinkled when I bent over and little faded stretch marks everywhere. Self-acceptance was a long journey for me. Once I learned that my self-worth was so much more than just my outer shell ...[Read More]

This is NOT ok.

Self Care

  Something happened this morning and I feel like I can no longer be quiet about this.  I have been targeted for so long by distributors and salespeople selling body wraps and creams claiming they can "fix" my "broken" body.  Every time I make a post talking about how I am okay with the stretched skin I have on my stomach from carrying two ten pound babies I get literally hundreds, if not tho ...[Read More]

Breast Implants

Processed with Rookie

    I am going to open up and talk about something a little uncomfortable that I've gotten quite a few private emails about lately.....and that is breast implants. Nursing two babies did a number on my body. I have been pretty candid about talking about the stretched skin I have on my stomach (if you are new to my blog, you can read more about that here and here), but I would be lying if ...[Read More]

Perfectly Imperfect

Perfectly Imperfect

I made this video last month for Heidi Powell (trainer and weight loss specialist on ABC's Extreme Weight Loss tv show)'s Perfectly Imperfect campaign and I was so happy to see the reach this video got. It was seen in over 3 million people's news feeds and the video was watched more than 1.5 million times. If you haven't yet, I hope you take a minute to watch it. I hope this is a message that will ...[Read More]

Rachel #ownitcampaign

Rachel side by side

Note from Natalie: Thank you so much for sharing your story Rachel!  I think so many people can relate to your words and how you feel. Baby Farah is so beautiful!  You are doing a great job mama.    #ownitcampaign #ownyourstory Hi Natalie! Big fan of yours here.  My name is Rachel and I am 23 years old, from Minnesota. I had a baby girl in October (who is almost 7 months old… whoa).  I don’t have ...[Read More]

Speaking Kindly to Yourself


  I recently stumbled across a very interesting study on self compassion performed by researchers at Duke University, Wake Forest University, and Louisiana University.  You can read the full study here, but some of the main takeaways from the study were that (I am paraphrasing here): -People who were self compassionate tended to be more optimistic and had a tendency not to believe that their ...[Read More]

Joanne MacGregor – #ownitcampaign


  I never had a healthy relationship with my body or food growing up. I was 10 when I first decided I was too fat and my boobs were too small. I was five feet tall and 110 lbs and most of all, ten years old! My mother used to threaten me that I would end up fat like my aunt if I didn't stop eating, and I believed what she told me. I went through binge and purge cycles starting at 12 years old ...[Read More]

Negative Self Talk #ownitcampaign


  This weekend's event had me surrounded by most of the top people in the fitness industry. On the plane ride home today I started thinking back to the first time I went to an event like this. I always would get really nervous before each of these events and I would really start to internally pick apart all my perceived flaws. It's hard, sometimes, when you are surrounded by so many beautiful ...[Read More]

Stacey Lee – #ownitcampaign

Stacey Lee OIC

Note from Natalie: Stacey thank you so much for sharing your story with us!  You have a beautiful way with words and I was really touched reading about your struggles, courage, and how you have found strength through your fit fam (I can totally relate to that!).  You are doing a great job mama.  Thank you for being brave and sharing your story. Much love, Natalie ---------------------------------- ...[Read More]